14th June 2017
Science Museum, London
Science Museum, London
Awin brings together their annual series of vertical events to present, ‘The Science Behind Ecommerce’ a one-day affiliate marketing conference debating the science and theory of online marketing, user experience, and website conversion at the iconic venue, The Science Museum.
This inaugural event will be opened by leading Web Psychologist, Nathalie Nahai as she explores the digital application of behavioural science: why do we make the decisions we do when purchasing online. Nathalie will be joined by leading advertisers, publishers and technology companies in the impressive IMAX Cinema for a day of educational discussions and debates.
To compliment a full day of learnings, guests will be treated to a series of networking events, including the opportunity to meet leading brands located in a brand showcase, a delicious buffet lunch and an evening drinks reception to continue a day of networking in an exclusive environment.
To be a part of this exciting new event, register for a ticket today.*
by Nathalie Nahai
The agenda will be kicked off by leading Web Psychologist, Nathalie Nahai as she explores the digital application of behavioural science: why do we make the decisions we do when purchasing online.09.45-10.15
by Mike Van Geldorp, Monotote and Michael Jaconi, Button
Awin have handpicked two up and coming technologies that we predict will create waves in the affiliate industry in 2017.
You’ll hear each of them share what they do and then face questions from you, the audience and our moderator Paul Stewart.10.15-10.45
by Jessica Thomas, Awin
The fashion sector is awash with advertisers who split their commission into new and existing customers but are there other metrics that could change the way you think about your affiliate programme?
We’ll talk you through some of the fascinating insights that will challenge your definition of value and shakeup the way you think about your affiliates.11.30-12.00
by Richie Jones
Richie Jones has an intriguing view on the digital landscape and where it’s heading. He has presided over huge shifts in marketing spend and witnessed the vast shift from press advertising through to the digital landscape that we are all part of. Adding a human element to our science-focused day, Richie will share his key learnings from a career spanning a bedroom startup, a CMO role and most recently an ecommerce incubator and consultancy.12.00-12.30
by Rob Davinson, Awin
What will the affiliate channel look like in 2020? As we future-gaze into the likely evolution of the travel sector, we consider what the most impactful changes are likely to be and how marketers can get ahead of the curve and prepare themselves for what’s to come.12.30-13.00
by Simon Hofmeister, ASOS, David James and Rich Parsons, Awin
This will be a two part session in which you will hear from the global client services team about the makeup of the affiliate market in other countries as well as examples of cutting edge industry developments from across the globe. Alongside them, you will also hear from ASOS who will share their voice of experience on what it’s really like launching into new territories as well as learning the “must haves” required to make any expansion a success.14.45-15.15
by Emma Moorman, Hitwise
What prompts consumers to buy and what can we learn about buying behaviour when we segment it using shared traits? We explore the world of Sim Only Contracts using Hitwise’s new audience view tool and draw surprising conclusions about how and why there have been changes in the Sim Only market.15.15-15.45
by Edwyn McFarlane, Awin
We close off the day with a roundup of the day’s talks and an introduction to the speed networking and drinks.15.45 - 16.00
We’re pleased to bring together hundreds of the network’s advertisers and publishers for an educational day, with endless networking opportunities.
The event will be taking place at the world-class Science Museum. Home to infinite scientific, technological and medical achievements from across the globe and the breath-taking IMAX Theatre.
Web Psycholgist, International Speaker and Author
Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson).
The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.
Nathalie lectures internationally on the digital application of behavioural sciences, co-hosts the Guardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour.
She is also the founder of Humanise The Web (a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good), and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.
You can tweet her @NathalieNahai
*available to active advertisers and publishers on the network
WHAT THE PASSES INCLUDE
A Publisher Pass (2 guests per company) includes access to a full day of industry presentations and discussions, a series of networking opportunities throughout the day, access to our brand showcase, a chance to meet with the leading brands in Retail, Fashion, Beauty, Travel and Telecommunications, a delicious buffet lunch, access to the exclusive networking reception and access to our mobile app.
An Advertiser pass (2 guests per company) includes access to a full day of industry presentations and discussions, a series of networking opportunities with publishers throughout the day, access to our brand showcase, a delicious buffet lunch, access to the exclusive networking reception and access to our mobile app.
The Science Museum
Exhibition Rd, Kensington,
Time: 8:30 AM to 6:00 PM